About Whitefields

WHITEFIELDS was established by Mr. Sumeet Saluja in 1999. True to its name, which means, “FIELD OF THE PURE” is committed to the purity of its products and its business activities. From a modest beginning in 1999, Whitefields is today one of the biggest exporters of rice, ready to eat foods and other agro commodities around the globe with the presence in over 55 countries.

Since our inception, Whitefields has grown tremendously and has emerged as one of the biggest exporters of Basmati and Non Basmati rice from India exporting 50,000 mts of Basmati and 70,000 mts of Long Grain annually. We ensure prompt delivery of premium quality merchandise at the most competitive prices. The success story of Whitefields is actually the saga of its international marketing since we are completely export oriented until we began offering our products domestically. Even today exports accounts for 95% of our sale turnover

Our Premium Quality brand of Basmati rice “India Crown” is well acclaimed and accepted in the International markets and has earned the goodwill of our valued customer. The company has added to its product portfolio Traditional Indian Food under the brand India Crown. Our Ready to Eat Indian Food and Condiments are available in the overseas market and also in Modern Retails Stores in India.

Being the first class suppliers of the finest quality of products, we excel in our endeavor to deliver a consistenly high level of customer care and bring to our valued customers quality products. We constantly seek growth, improvement and satisfaction and believe that our foundation is built on the support of our valued customers and dedicated team of people committed to meeting and exceeding the high demands of our customers worldwide.

Our Vision

Being the first class suppliers of the finest quality of products, we excel in our endeavor to deliver a consistently high level of customer care and bring to our valued customers quality products. We constantly seek growth, improvement and satisfaction and believe that our foundation is built on the support of our valued customers and dedicated team of people committed to meeting and exceeding the high demands of our customers worldwide.

Management

The company is managed by Mr. Sumeet Saluja, the Managing Director of Whitefields having vast experience in marketing of FMCG products and Agro Commodities. Mr. Sumeet Saluja, a Charismatic leader an MBA from Richmond College London, UK. He has been the motivating force behind the company’s phenomenal success by infusing energy, eagerness and enthusiasm into his team members. Mr. Sumeet Saluja is a born leader who has been committed to the organization for its success while keeping the goal in view and make progress towards it.

Team

One of the main reasons for the company’s success has been due to its team. The company has in its team motivated, young and dynamic individuals who excel in their fields and are steering the company to new heights. In its team, the company has professionals who are experienced in their respective fields and comprises of dedicated personnel who contribute to the overall success of the organization. We have trained professionals to attend to specific job function which belongs to a specific department such as Exports, Merchandise, Purchase, and Business Development in an International Marketing, Quality Control, Packaging, Accounts, Human Resource and Administration who accomplish the overall objectives. The team is guided by transparency, integrity and professionalism.

Manufacturing Facility
The company has state of the art manufacturing facility situated in the out skirts of New Delhi. A state of the art laboratory comprising of the most modern sophisticated and latest instruments/equipments has been set to ascertain and maintain strict Quality Control. The company has the capacity to churn out the 100 mts of superior quality rice/day. The convenient location of our facility enables easy procurement of our products from various sources all over India to facilitate their quick transport. We are exporting approx. 50,000 mts of Basmati and approx 70,000 mts of Long Grain Rice annually.

Quality Control
Since inception the twin aspect of quality and catering to the demand of our customers has driven the corporate ethos at Whitefields. Quality has always been the foremost consideration with the company. Our quality process begins from the procurement stage and continues till the product finally reaches the consumer. All the products are delivered as per the agreed specifications with the uniform quality and consistency that is maintained for all consignments.

Accreditation
We at Whitefields deliver high standards of safe products that we are strive to achieve and are committed to the Food Safety Management System (FSMS) due to which our company has been certified ISO 9001:2008, ISO22000:2005,HACCP and FDA while we seek continuous improvement to enable us to be focused on consistently delivering value and excellence, good service to our esteemed customer.

Products
Basmati Raw Rice
Basmati Sella Rice
Basmati Brown Rice
Pusa Raw Rice
Pusa Sella Rice
Pusa Brown Rice
1121 Raw Rice
1121 Sella Rice
1121 Golden Sella Rice
Sharbati Raw Rice
Sharbati Sella Rice
Sharbati Steamed Rice
PR-11 Raw Rice
PR-11 Sella Rice
PR-106 Raw Rice
PR-106 Sella Rice
IR-64 Raw Rice
IR-64 Sella Rice
IR-8 Sella Rice
100% Broken White Rice
100% Broken Sella Rice

India Crown Basmati Rice
“India Crown Basmati Rice Classic” is long grained delicate flavoured Indian Basmati rice with a firm textured, fragrance and exquisite flavour. India Crown Basmati Rice Classic is aromatic rice that has been cultivated at the foot of the Himalayan mountain ranges in India for thousands of years. The grains of India Crown Basmati Rice are much longer and grow even longer as they are cooked and stay firm and separate and do not remain sticky after cooking. India Crown Basmati Rice is available as pure white Basmati Rice which has been aged and dried to intensify its flavour and it has its own attributes in which the grain double in size, won’t break or stick together and release characteristic aroma. India crown basmati rice is the best rice that makes it a delicious accompaniment for all cuisines.

India Crown XXL Premium Rice
“India Crown Premium XXL Rice” brings you the longest rice to tickle your taste-buds full of texture and flavour. Grown in the fields of Northern India and fed with pure Ganges water of Himalayas which make the India Crown Premium XXL Rice enriched with fragrance and make it exclusive from other Basmati Rice. Like Wine and Champagne, Basmati Rice always gets better with age as it enhance and intensify its taste, aroma and cooking characteristics. India Crown XXL Premium Rice is measured by its length as it grows double its size after cooking, fluffy and aromatic.

Savanna Golden Sella Basmati Rice
“Savanna Rice” an exclusive high quality golden 1121 Basmati Golden Sella Rice with excellent properties and is well cleaned hygienically processed and packed. Savanna Rice is very nutritious and we procure it directly from rice fields which make it very special and are probably the best easy cook 1121 Sella rice available. Savanna Rice can grace any cuisine you can think of with its adorable taste and attains all characteristics to be called “Savanna 1121 Basmati Golden Sella Rice”.

Lajawaab Long Grain Rice
“Lajawaab Rice” is premium long grain rice from India with a taste to adore and packed for you in hygienic conditions to keep it free from dust and stones. Lajawaab Rice has an excellent cooking grade and is well suited for every day cooking. We procure Lajawaab Rice directly from the Rice fields which makes it very special and is probably the best long grain rice available. Lajawaab Rice can grace any cuisines you can think of with its delicate perfection and attains all characteristics to be called “Lajawaab Long Grain Rice” the daily choice Rice!

Whitefields Basmati Rice
Whitefields is the finest variety of Basmati Rice that has extra- long grain and is full of rich flavours. Every grain fluffs up and transform the simplest dish in to an exotic one and is enriched with nutrients, vitamins and minerals. We have packed it for you in hygienic conditions. Whitefields Basmati Rice perfectly carries the natural flavour of India and is procured from selected paddy grown in the rice fields of North India and watered by the rivers of Himalayas. Delicious in taste and perfect rice to be always mentioned as “The Daily Choice of Basmati Rice Lovers”. 

 

Marhaba Basmati Rice
The finest variety of Marhaba Basmati Rice has extra-long grain and is rich flavoured rice. It’s every grain fluffs up and transforms into an exotic rice. We pack it in hygienic conditions after procuring it from the selected paddy grown in the rice fields of North India. It gives high nutritious value, is delicious in taste. Perfect Basmati Rice for all occasions and a choice for Basmati Rice lovers.
                                                     
Exhibitions
Whitefields has marked it presence around the globe and is in process of expanding by participating in various leading exhibitions to develop and maintain close business relations. The Various exhibitions in which we participate are:

Anuga, Germany

Fancy Food Show,USA

SIAL, France

Gulf Food, UAE

                                                                      

Packaging
We have various packaging options in different weight variants as started from 1Kg to 1Mt. and have different packaging options like Jute, P.P. & Non Woven. We also do PolyPouches for our brand packing and some are available in the weight variants of 5kg, 10 kg, 20 kg, and 5 kg Pet jars. We do customized packing in private labels for number of esteemed clients of ours. We use only new, clean and dry packing materials. We ensure complete safety against moisture, pests, insects and dust.                                                                                                                                                                                                                                                                                                                                                                                                            


India Crown Chakki Fresh Atta.

  “India Crown Chakki Fresh Atta” offers you the soft delicious chapatti along with the convenience of a packaged, branded product.India Crown Chakki Fresh Atta is a high-quality, nutritious alternative to the age-old tradition of purchasing grain and having it ground at the local “Chakki” or flour mill. India Crown Chakki Fresh Atta is 100 percent whole wheat grain Atta with fiber  which is important for a healthy digestive system natural ingredients for overall health and vitality, plus iron, which acts as a carrier of oxygen in the body. India Crown Chakki Fresh Atta is made from the choicest grains - heavy on the palm,golden amber in colour and hard in bite. It is carefully ground using modern 'Chakki grinding' process for the perfect balance of colour, taste and nutrition which also ensures that India Crown Chakki Fresh Atta contains 0% Maida and is 100% Sampoorna Atta.With the consistent focus on our quality, we are providing to our clients a huge range of high quality Wheat Chakki Atta, which is highly appreciated amidst the clients. These are prepared keeping in view the various needs of the clients. We also do private label as well as per buyer’s requirement.
                                                                             

Ready To Eat Foods

Sarson Ka Saag

Punjabi treat made of mustard leaves & spices.

India Crown Sarson ka Saag is rich flavoured mustard leaves curry with authentic Punjabi touch. Right blend of ginger, garlic, green chillies and tomato to preserve the original taste of Saag. The traditional punjabi treat is best in winters with “Makki Ki Roti”.




Palak Paneer

Cottage cheese cooked with creamed Spinach, Cumin seeds and Garlic.

India Crown Palak Paneer is a blend of exotic spinach leaves and Indian cottage cheese which is further enhanced by the use of native warm and aromatic spices to the dish, a full flavour and texture while creating a tasty traditional Indian dish.





Aloo Matar 

A Classic Punjabi Dish made with Potatoes, Peas and Rich tomato gravy with herbs.

India Crown Aloo Matar is an appetizing and simply flavoured dish created with the delicate combination of spices such as, black peppercorn and fenugreek seeds. Potato and Green Peas simmered in a blend of garlic, ginger, tomato is a flavour of delight.




Chana Masala

Traditional Punjabi Style of Cooking Chickpeas with Potato

India Crown Chana Masala has been prepared in the traditional Punjabi dhaba style. The dish is fragrant with warm and exotic spices such as black cardamom, cloves, cinnamon and bay leaves. Fruity pomegranate and mango powder, tickles the flavour. The unique preparation and passionate cooking method makes it most flavour some.




Dal Makhani

Black lentils simmered overnight on the tandoor, finished with cream.

Flavourful robust lentil preparation, originating from the famous Punjabi Cuisines, India Crown Dal Makhani is a delight to savour and rich in texture. Cooked to perfection, this buttered speciality from North India is thick creamy and very flavourful. Blended with a selection of lentils and aroma of cinnamon enhances the tangy taste.

New Additions